Friday, 23 December 2022

Mediated Marketplace Business Network

Advertising & its impact on consumption in the mediated marketplace


Advertising plays a significant role in shaping consumer behavior and influencing the decisions people make about what to buy and from whom to buy it. In today's mediated marketplace, where people have access to a wide range of products and services through various channels such as television, radio, print, and digital media, advertising serves as a tool for businesses to communicate with potential customers and promote their products or services.


Advertising can be effective in increasing brand awareness, creating demand for a product, and convincing consumers to make a purchase. It can also help businesses differentiate their products from competitors and establish a strong brand identity.


However, advertising can also have negative impacts on consumption. Some critics argue that advertising promotes materialism and encourages people to buy things they don't need or can't afford. It can also contribute to the overconsumption of certain products, leading to waste and environmental harm. Additionally, there is the potential for false or misleading advertising to manipulate consumers into making decisions that are not in their best interests.


The impact of advertising on consumption depends on a variety of factors, including the nature of the product or service being advertised, the target audience, and the effectiveness of the advertising campaign. It is important for businesses to consider the potential consequences of their advertising efforts and for consumers to be aware of the potential influence of advertising on their purchasing decisions.

Monday, 19 December 2022

Sandra C. Hines

Sandra C. Hines


Hi, I'm Sandra C. Hines, freelance writer, editor, and content strategist based in Clinton, OH. My background is in journalism and advertising—I've worked in both industries for more than a decade.

I have experience with copywriting, SEO, social media strategy, and marketing. I enjoy helping businesses find their voice online through words that speak directly to their customers. I love creating content that helps businesses get their message across. Whether it's copywriting for your website or social media strategy, I'll help you tell your story so people will want to listen and buy from you.

I'm always looking for new ways to expand my skillset and grow as an expert on all things digital marketing. 

I've worked with many kinds of clients: from small businesses to large brands. And I always start by getting to know my client's goals for their website or blog, then brainstorming how to reach those goals using a variety of strategies (SEO, social media marketing). Once we agree on an approach for each goal, we start building out projects together until they're ready for launch!

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